You're now advertising to a targeted audience on the most popular business networking platform. Hidden fields are available, too, which can come in handy if you add automations. You can also add up to three custom questions and five custom checkboxes (mostly for opt-ins). You can capture LinkedIn information, which will be pre-filled in the form. Fill in the fields, and you'll see a preview right there. Just like the ad, this is a simple builder. The last step before your campaign goes live is your LinkedIn Lead Gen Form itself. You'll thank me when you can find what you're looking for later. Ads can get truncated, so don't bury the lede.Ĭome up with a naming convention for your ads (and forms and campaigns). Put your most important information first.
Those cost money! So keep your message and image on-point. You don't want users to scroll right past your ad. This will be different depending on the format you chose, but here are some best practices to keep in mind:īe eye-catching but relevant. Here's the part where you get creative: it's time to build your ad. Once you click Next, you're almost there. Skip this if you're using LinkedIn Lead Gen Forms.įinally, you'll set your budget and schedule. You can also use an image carousel, show a video, or deliver messages right to targets' Messenger inbox. The most common is a single image ad-that's most of what you see in your LinkedIn feed. To use LinkedIn Lead Gen Forms, pick Lead generation. (We'll get to your ad and form in the next section.) You start by picking your campaign objective. The first step in building a LinkedIn ad campaign is campaign setup. Here's how you can build a high-performing campaign. That means you need to run your LinkedIn campaigns efficiently to get a positive ROAS. Google Display ads-again, less precise than LinkedIn-typically have CPCs around $1. Facebook-which, granted, has much less precise B2B data-is often below 50 cents.
The cost-per-click (CPC)-what you pay if a user engages with you-can be $6 or higher. The not-so-good thing is that LinkedIn advertising can be expensive. That means more conversions-which is a good thing. If they want your content or a demo, it's one click, rather than a trip off-site. The effect is less friction for the prospect. With LinkedIn Lead Gen Forms, they see a pre-filled form right in their feed. In traditional native ads, a user heads to a landing page after clicking a call-to-action.
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Here's how to customize notifications, add leads to your marketing stack, and stay organized with our automatic workflows. Once you've set up your Linked In Lead Gen Forms, amplify the impact of your forms with Zapier.
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